Auto Dealership Painting
Commercial businesses are similar to residential homes in that they both need a fresh coat of paint every so often to keep them looking their absolute best. And this applies to their interiors and exteriors alike. According to most professional paint services companies in San Jose CA, businesses should have their interiors and exteriors painted every 2 to 3 and 3 to 5 years, respectively. Along with maintaining a well-groomed appearance, these semi-frequent repaints help strengthen a business's brand image, which leads to more customers and higher revenue.
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How a Fresh Coat of Paint Gives Dealerships a Competitive Edge in the Dog-eat-Dog World of Car Sales
When it comes to automotive sales, it is most certainly a buyer's market. Prospective consumers have considerable choice in when, where, and from whom they purchase a vehicle. To contextualize the amount of choice they have, we need only look at two studies from IBISWorld, an online resource for business information and market research on thousands of industries worldwide. The first study revealed the U.S. is home to roughly 17,600 new car dealerships, and the second study found it's home to an estimated 143,348 used ones.
Indeed, consumers in the market for a new or used vehicle have plenty of options as far as dealerships go, which means dealerships have to do something special to lure those spoiled-for-choice customers into their showrooms and onto their lots. Mindful of this, many lean into aesthetics, meaning they do things visually to differentiate themselves from competitors. One of those things is having a fresh coat of paint periodically applied to their exterior and exterior. Along with contributing to a stronger brand image, attracting customers, and generating revenue, these periodic paint jobs offer the following benefits:
- The paint is old or past its expected useful life.
- The colors are outdated.
- They want a fresh color scheme or to brighten the room.
- They just purchased a house and do not like the current colors.
- They’re going to list their home for sale and need a more neutral pallet to attract buyers.
What Auto Dealerships in San Jose Should Know about Commercial Painting
Along with increasing business visibility, luring customers, generating sales, and so on, commercial painting offers dealerships something more. And that's a productive workforce. Generally speaking, employees are more engaged and commit to working harder when they take pride in their work environment. And this is not rooted in baseless conjecture. According to a study published in Entrepreneur Magazine, businesses, including auto dealerships, painted in stimulating hues help increase output and spur creativity.
Signs That Suggest Your Auto Dealership Is in Need of a Repaint
After an auto dealership's exterior or interior receives a fresh coat of paint, it looks pretty amazing. Eventually, however, that paint starts looking dull and tired. According to most professional painters specializing in auto dealership painting, this is when you want to start thinking long and hard about a possible repaint. Most major auto dealership painting services in and around San Jose CA say the same. Some of the more common signs that suggest an auto dealership is due for a repaint include
Faded paint - One of the most definitive signs that indicate an auto dealership is long overdue for a repaint is fading. When an auto dealership's exterior or interior walls and ceilings get repeatedly exposed to the sun's ultraviolet (UV) rays, it causes paint degradation. Over time, that degradation leads to dull, faded, and tired-looking paint.
Cracking or peeling paint - Like fading, cracking or peeling paint is another clear sign that an auto dealership's interior or exterior is due for a repaint. Both stem mainly from aging, typically showing up 2 to 5 years after a surface was last painted, and both can ruin the overall look of a dealership's interior and exterior.
Mold and mildew - Because mold and mildew leave dark stains and black spots on surfaces, it is a clear sign that you have a moisture problem that needs immediate attention. And that means identifying where the moisture is coming from and making the necessary repairs, which, among many other things, typically calls for repainting.
Why It Pays To Do Your Due Diligence When It Comes to Auto Dealership Painting Services
While a good paint job can beautify and completely transform an auto dealership, a bad one can have the opposite effect. When painters don't take the time to repair damaged surfaces, paint in poor weather conditions, use poor-quality paint, or otherwise do subpar work, it negatively affects how a paint job looks and how long that paint will hold up. To improve the chances of your dealership looking the way you envisioned it after being painted and to better your chances of going at least a few years between repaints, it pays to hire the best possible painting service on the first go-round. And that means only hiring a painting services company that meets the following criteria:
- Fair and transparent pricing
- Has favorable online reviews
- Licensed and insured
- Offers flexible weekday and weekend work schedules
- Provides a warranty
- Strong communication skills
- Well-versed in commercial painting
In summary, a fresh coat of paint applied to your dealership's interior or exterior offers numerous benefits, from attracting more customers and ramping up sales to boosting employee productivity and making your dealership stand out. The benefits are, indeed, plentiful and varied. For more information on auto dealership painting and what it can mean for your dealership, consider scheduling a consultation with Cartwright Painters, a premier painting services company well-versed in auto dealership painting, particularly dealership offices, showrooms, and service areas.